KTVK 2007 logo


Phoenix, Arizona




Digital: 24 (UHF)
Virtual: 3 (PSIP)


See below





Belo Corporation
(KTVK, Inc.)



First air date:

February 28, 1955

Last air date:

Call letters’ meaning:'

KTVK - "Because TV will be our middle name"

Sister station(s):

KASW (The CW, Phoenix)
KMSB-TV (Fox, Tucson)

Former callsigns:

Former channel number(s):

3 (VHF, 1955-2009)

Former affiliations:

ABC (1955-1995)
The WB (January-September 1995)
Fox Kids (1994-1995)

Transmitter Power:

1000 kW


501 m (1,644 ft)

Facility ID:




KTVK (known on-air as 3TV) is a full-service, independent television station in Phoenix, Arizona. It broadcasts in digital on UHF channel 24 from a transmitter located on South Mountain in Phoenix, and can be seen across northern Arizona on a network of nearly two dozen translator stations. Per FCC regulations, the station identifies itself on television tuners as channel 3 through PSIP. KTVK is owned by the Belo Corporation of Dallas, Texas.

From its sign on in 1955 until 1995, KTVK was affiliated with ABC and was one of that network's strongest affiliates.


As an ABC affiliateEdit

Former Senator Ernest McFarland, author of the GI Bill, was awed by the new medium of television. With a few friends, he formed the Arizona Television Company and applied for a television license. On March 1, 1955—shortly after McFarland was elected governor of Arizona—KTVK signed on as Phoenix's fourth television station. It immediately became an ABC affiliate. McFarland chose the calls "because TV will be our middle name."[1]

KTVK cleared most of ABC's network schedule except lower-rated daytime shows, as well as an occasional show during prime time. It was broadcast across the whole state of Arizona, including Tucson except on certain hours not to interfere with its local ABC affiliate KGUN channel 9. Despite the pre-emptions, ABC was generally satisfied with KTVK, one of its strongest affiliates.

KTVK's news department was a very distant second to longtime leader KOOL-TV (later KTSP-TV and now KSAZ-TV) for many years, even when KTAR-TV's 1979 sale to Gannett (and call letter change to KPNX) made it the only locally-owned network affiliate in the market. When McFarland died in 1984, the station's ownership was taken over by his daughter Jewell and her husband Delbert Lewis.

KTVK 1986 logo

KTVK logo used from 1986 - 1996; the circle 3 dates back to 1982 and is meant to be an offshoot of ABC's circle 7 logo, as the circle was used when KTVK was an ABC affiliate

The station's fortunes began to improve significantly after several news managers from KTSP defected to KTVK in 1986. An aggressive marketing campaign, a new brand ("NewsChannel 3"), and a popular new anchor team finally helped make KTVK a truly competitive player in news. By the late 1980s, KTVK was the top-rated station in Arizona. A Saturday morning newscast (from 7–9am) was launched in 1993.

KTVK Reach For The Rainbow Promo

KTVK Reach For The Rainbow Promo

News Channel 3 Reach For The Rainbow promo from the early 90's

KTVK's atmosphere was somewhat different from what was typical for a Big Three-affiliated major-market station. McFarland ran his station as a "mom and pop" business, and had an open-door policy which the Lewises continued when they took over the station. Employee turnover was very low, and hugs were very common in the newsroom. This was an outgrowth of the station's longtime slogan, "Arizona's Family."

In the spring of 1994, New World Communications announced an affiliation deal with Fox in which most of its stations became Fox affiliates. One of the stations to switch was KSAZ, Phoenix' longtime CBS affiliate. CBS, not wanting to affiliate with KNXV-TV (which was to lose its Fox affiliation), approached KTVK for an affiliation. KTVK turned it down in anticipation of having its affiliation agreement with ABC renewed.(CBS would would end up affiliating with KPHO)

However, much to the Lewises' surprise, KNXV's owner, Scripps, forced ABC to switch its affiliation to KNXV as a condition of keeping ABC on Scripps' two biggest stations, WEWS-TV in Cleveland and WXYZ-TV in Detroit. The Lewises were very upset at how they had been treated after so many years of loyalty. KTVK immediately began purchasing more programming and increasing local news production. In August, they dropped "Good Morning America" and launched "Good Morning Arizona" in the 6–9 AM slot, featuring anchor Jodi Applegate and meteorologist Royal Norman. The 6–7 AM slot had previously been occupied by a more traditional newscast. Since KNXV was on its way to becoming an ABC affiliate, they began to air "Good Morning America" beginning in September 1994.

By December 1994, KTVK also dropped Mike and Maty (of which KTVK had only aired 30 minutes daily), World News Now, and Nightline, which were also picked up by KNXV. At that point, ABC's cartoons also moved to KNXV, with KTVK dropping its Saturday morning newscasts and running Fox Kids (which had been turned down by KSAZ) instead. By then, KTVK was only airing prime time programming, sports, and the major soaps from ABC.

KTVK renewed Oprah and Inside Edition, and purchased all the available King World shows such as Wheel of Fortune and Jeopardy! (which was not renewed by KSAZ, and are now seen on KNXV), American Journal (not renewed by KPNX), Rolanda, Branded (for weekends), and The Little Rascals (for weekends). KTVK also affiliated with The WB.

As an Independent StationEdit

3TV The Place With More Stuff promo - KTVK

3TV The Place With More Stuff promo - KTVK

3TV The Place With More Stuff promo used from 1996 - 2000

KTVK 1996 logo

The circle 3 logo in a TV. The TV portion was used from 1996 - 2003

KNXV officially became Phoenix's ABC affiliate in January 1995, and KTVK nominally became the market's WB affiliate. Initially, The WB only had one night a week of programming, which KTVK chose to air on Saturday nights. The WB added a second night of programming in mid-1995, which KTVK aired on Sunday. With WB only occupying two nights of programming, KTVK was still essentially an independent station. It also broadcast Fox Kids in the early afternoons and weekend mornings for about a year. The station aired Wheel of Fortune, Jeopardy!, Star Trek: The Next Generation, and several off-network sitcoms during prime time. A quirk of the Fox Kids schedule on KTVK was that Animaniacs & Mighty Morphin Power Rangers aired on Sundays at 6PM & 6:30PM, after the news and before their 7PM movie.

KTVK owned a substantial programming inventory, but lacked time in its broadcast day to air it all, even after dropping ABC. As such, when the Brooks family launched a new station, KASW, in September 1995, KTVK immediately entered into a local marketing agreement with the new station. KASW became the WB affiliate, and KTVK bought the new station's entire broadcast day. KTVK then reinstated Saturday morning newscasts. On the same day KASW took over the WB affiliation, the Arizona Television Company officially changed its name to MAC America Communications, after its founder's nickname, "Mac." By this time, it had grown to include two FM stations, a magazine and two local cable news channels: Arizona's first Spanish language news channel ¡Más! Arizona and Arizona News Channel (English).

KTVK Commercial

KTVK Commercial

News Channel 3 Arizona's Family promo used from 2003 - 2005

KTVK 2003 logo

KTVK returned to NewsChannel 3 branding in 2003, resulting in this variation used from 2003 - 2005

MAC America decided to sell off most of its media assets, including KTVK, in 1999, but was very selective about a buyer. It wanted to sell to a company that would continue to keep a local presence at the station (particularly important to the Lewises, as KTVK was the last locally-owned station in the market) and allow the station to continue its growth of the last decade. In the end, it sold KTVK, the LMA with KASW and the two cable channels to the Belo Corporation in 1999, ending 44 years of McFarland-Lewis ownership. (Belo eventually bought KASW outright in 2001.)

Without a network affiliation, KTVK fills primetime with Dr Phil, Oprah, and an hour-long newscast. The station's newscasts, each with its own name ("Good Evening Arizona," "The News Show," etc.), still receive high ratings. Its evening newscast regularly outperforms the national networks' broadcasts by a large ratings margin. KTVK is one of the nation's most successful independent stations.

KTVK 2005 logo

Variation used from 2005 - 2007

KTVK was the original over-the-air home of the Arizona Diamondbacks, beginning broadcasts when the team joined the National League in 1998. The team remained on KTVK through the end of the 2007 season, when the team chose not to renew the contract. English-language broadcasts of Diamondbacks games will now only be available on FSN Arizona.

On April 26, 2007, KTVK became the third station in Arizona (following KPNX in Phoenix and KVOA in Tucson) to broadcast its news in high definition. The station broadcasts nearly 50 hours of HD news content per week.

On February 24, 2009 it was announced that KTVK, KPHO-TV and KPNX will share a helicopter starting March 1, 2009.[2][3][4]

Helicopter crashEdit

On July 27, 2007 at around 12:45pm MST, KTVK's News Chopper 3 was involved in a mid-air collision when local ABC affiliate KNXV-TV's helicopter struck it from behind.[5] The collision occurred above Steele Indian School Park, near Third Street and Indian School Road, while both aircraft were covering a police car pursuit in downtown Phoenix.[6] All four people on both helicopters were killed, including KTVK pilot Scott Bowerbank and photographer Jim Cox.[7] On January 29th, 2009, the NTSB ruled that the cause of the accident was a result of both pilots failing to see and avoid each other. [8]

Good Morning ArizonaEdit

Among the station's flagship broadcasts is "Good Morning Arizona," one of the country's original long-format local TV morning newscasts. Running from 4:30am until 9am weekdays (and 7am to 10am on weekends), the show has been a long-time ratings winner and the highest-rated program of its kind in the nation. "GMAZ" has its own budget, writers and air staff. The show is also simulcast on Tucson Belo station KMSB-TV. It features a long-time host, Tara Hitchcock. Jodi Applegate was the host of Good Morning Arizona from 1994 until 1996, when she joined NBC as a weekend Today Show anchor.

Digital televisionEdit

Digital channels

Channel Format Programming
3.1 1080i KTVK-DT
3.2 480i This TV

On June 12, 2009, the day mandated by the US federal government for TV stations to cease analog transmissions across the country, KTVK ended regular analog programming and switched to the nightlight service on channel 3, while continuing digital broadcasts on channel 24, which they chose for their post-transition channel.[9][10] Through the use of PSIP, KTVK's digital broadcast identifies to television receivers as virtual channel 3.

KTVK's "nightlight" service, which was intended to remind TV viewers of the switch to digital, was originally to last 30 days, but was instead ended on June 26 after two weeks.[11]

On September 22, 2009 it was announced that KTVK will be adding This TV to its 3.2 digital subchannel.[12] The subchannel launched one month later, on October 20, 2009.

Current PersonalitiesEdit


  • Scott Pasmore - weekday mornings on Good Morning AZ (4:30-9am co-anchor)
  • Tess Rafols - Good Morning AZ
  • Kaley O'Kelley - weekday mornings on Good Morning AZ (4:30-6am co-anchor, 6-9am reporter), starting in September 2009. no longer On 3TV.
  • Javier Soto
  • Jaime Cerreta - Good Morning AZ weekends
  • Lina Deflorias -- Good Morning AZ weekends
  • Brandon Lee - Good Evening AZ


  • Lindsey Reiser
  • Lina DeFlorias
  • Jeff Van Sant
  • Derek Staahl
  • Lauren Reimer
  • Dennis Welch - 3TV Political Editor, Politics Unplugged Co-Host
  • Jared Dillingham
  • Gary Harper - 3 On Your Side Investigator
  • Mike Watkiss - Senior Reporter
  • Gina Maravilla - Traffic Reporter

News Chopper 3 Pilots/ReportersEdit

  • Bruce Haffner - Returns as pilot/reporter on Oct 1, 2014

(As part of a Local News Service the helicopter is shared with KPHO-TV and KPNX and operated by Helicopters Inc.)

  • Scott Clifton - weekdays 4:30am-9am on Good Morning AZ
  • Jimmy Castanza - Backup pilot, weekdays 4:30am-9am on Good Morning AZ
  • Tammy Rose - weekdays 4:30pm–6:30pm on Good Evening AZ


  • Royal Norman (AMS Seal of Approval) - chief meteorologist; weekdays 4:30pm–6:30pm on Good Evening AZ and 9pm
  • April Warnecke - weekdays 4:30am-9am on Good Morning AZ and 11am
  • Kim Quintero - Good Moring AZ and Good Evening AZ weekend and 9pm


  • Tim Ring - Sports Director; weekdays 4:30pm–6:30pm on Good Evening AZ and 9pm
  • Tyler Baldwin - Sports Anchor

Past personalitiesEdit

Name Position at KTVK Years Active Whereabouts
Suzanne Bissett Good Evening AZ Reporter 2001-2014 Took over as host for Your Life A to Z
Steve Bodinet Field Reporter ????-2014 Retired
Patti Kirkpatrick Good Evening AZ Anchor 1991?-2013 Went on "Extended Leave" until her contract expired in August, 2013
Frank Camacho Weekdays Mid-morning 1984-2012 Left to become the Communications Director for the AZ Democratic Party.
Brittney Shipp Good Morning AZ Weather 2007-2012 Weather at WCAU; Fill-in for Early Today and MSNBC shows
Marissa Wingate Reporter 2007-2011 Not currently on TV
Brad Cesmat Weekend Sports Anchor 2002-2011 Left to be with family. Hosts a show on
Bevery Kidd Good Evening AZ Anchor ????-2011 Currently at WTKR
Tara Hitchcock Weekday Mornings Co-Anchor 1997-2011 Left to enter the Public Relations field. Returned to TV on KPHO with a new segment.
Kirsten Joyce Field Reporter 2006-2010 Currently morning anchor for KLAS
Jodi Applegate Good Morning Arizona Anchor 1993-1996 Left to become Today Show anchor. Now anchors news programs on News 12 Long Island.
Scott Bowerbank News Chopper 3 Pilot/Reporter 2004-2007 Killed in collision
Mike Chamberlin Sports Anchor, later News Co-Anchor Early 1990s-2004 Weekend sports anchor at KPHO Phoenix, retired in 2008
Olivia Fierro Good Morning Arizona Anchor 2003-2009 Left to become evening news anchor at Fox affiliate KVVU in Las Vegas
Jim Cox News Chopper 3 Camera Operator 1996-2007 Killed in collision
Dan Davis Anchor for Good Morning Arizona 1982-2009 Laid off.[13]
Kim Dillon Meteorologist to 2005 Terminated after being arrested for theft.[14]
Heidi Fogelsong Nighttime Anchor 1985-1992 At KTAR-FM
Jerry Foster News Chopper 3 Pilot/Traffic Reporter Mid 1990s Fired for alleged drug charges after substance fell from the helicopter.
Liz Habib News Anchor/Good Evening AZ & Tonight Arizona 1994-2003 Left after contract not renewed.  Now an anchor at KTTV in Los Angeles.
Cameron Harper Nighttime Anchor 1984-1993 At WPTY in Memphis, Tennessee
Jim Howl Weather Forecaster Mid 1970s-1996 Weathercaster for KFNX-AM Phoenix; ran for Arizona governorship in 1998
Cater Lee Weekday Evening Anchor Mid 90's Currently a reporter and anchor for KCBS-TV/KCAL-TV
Brad Perry Reporter/Weatherman for Good Morning Arizona 1998-2009 Laid off. Plans to start music career.[13]
Rock Rote Sports Director/Anchor/Host/Color Commentator 1980s Managing Director at Weather Central Inc. in Madison, WI
Ray Scott Sports Anchor 1980s Former CBS play-by-play broadcaster, deceased
Ross Shimabuku Sports Anchor 2000s Currently sportscaster for KSWB-TV
Ray Thompson Weekday Evening Anchor Late 1970s Previously at KTAR (KPNX); retired
Gil Tyree Sports Anchor 1986-2001 At WGCL in Atlanta, Georgia
Chera Kimiko Reporter 2000's Main Anchor at KOKI-TV in Tulsa, Oklahoma

News/Station PresentationEdit

Newscast titlesEdit

  • Your Esso Reporter (1955-1962)
  • KTVK News (1962-1970)
  • TV-3 News (1970-1977)
  • Total News 3 (1977-1980)
  • Eyewitness News 3 (1980-1983)
  • Channel 3 News (1983-1986 and 1996-2003)
  • NewsChannel 3 (1986-1996 and 2003-2004)
  • 3TV News (2004-present)

Station slogansEdit

  • Arizona's First Color Television Station (1966-1970)
  • TV-3 News: Arizona's Most Respected Television News Organization (1970-1974)
  • If It's News, It's On TV-3 News (1974-1976)
  • Arizona's Largest Television News Team (1976-1977)
  • You Know You Can Count on Us (1977-1980)
  • Arizona's Choice for News (1980-1983)
  • Arizona's Very Own (1983-1986)
  • You'll Love it on TV-3 (1985-1986; localized version of ABC ad campaign)
  • Arizona's News People (1986-1993)
  • When News Happens, You'll See it Happen on NewsChannel 3 (1993-1994)
  • The Place With More Stuff (1994–2003)
  • Arizona's Family (2003–present, used infrequently until early-2005)
  • Everywhere, Always There (breaking news, developing story) (present)
  • The Place With More News (2007-present)


KTVK is rebroadcast on the following translator stations:

KTVK is available on cable in Yuma, the Imperial Valley, California and Coachella, California Country Cable services.

External linksEdit


  1. "NewsChannel 3 History". Retrieved 2007-02-15. 
  2. "3 TV stations to share helicopter to cover the news". azcentral. February 24, 2009. Retrieved 2009-02-25. 
  3. "Channels 5, 3, 12 To Share Chopper". KPHO. February 25, 2009. Retrieved 2009-02-25. 
  4. "Phoenix TV stations to share news helicopter". KTAR. February 25, 2009. Retrieved 2009-02-26. 
  5. Preliminary report from the NTSB, retrieved 07/17/2008
  6. "4 Dead As 2 Helicopters Tracking Police Pursuit Collide". KPHO-TV. 2007-07-27. Retrieved 2007-07-27. 
  7. "Two helicopters crash while covering chase". 2007-07-27. Retrieved 2007-07-27. 
  9. CDBS Print
  11. "Phoenix TV goes digital, can you still see our signal?". KNXV-TV. Retrieved 2009-06-12. 
  12. "Belo’s WFAA, KTVK Add This TV". Broadcasting & Cable. September 22, 2009. Retrieved 2009-09-22. 
  13. 13.0 13.1 Nilsen, Richard (11 March 2009). "KTVK lays off Brad Perry, Dan Davis". Arizona Republic. Retrieved 2009-03-12. 
  14. Gardo, Garry (31 October, 2005). "Media experts spinning their view of news". East Valley Tribune. Freedom Communications Inc.. Retrieved 2008-09-25. 

Broadcast television in Phoenix

Metro Phoenix:

KTVK (3.1 Ind, 3.2 This TV) • KPHO (5.1 CBS, 5.2 WX) • KAZT-CA (7.1 Ind, 7.2 RTV) • KAET (8.1 PBS, 8.2 Create, 8.3 World, 8.4 KBAQ radio) • KSAZ (10.1 Fox) • KPNX (12.1 NBC, 12.2 AW) • KNXV (15.1 ABC, 15.2 • KPAZ (21.1 TBN, 21.2 Church, 21.3 JCTV, 21.4 Enlace, 21.5 Smile) • KTVP-LP 22 (Almavision) • K25DM 25 (silent) • KCOS-LP 28 (silent) • KFPB-LP 30 (silent) • KTVW (33.1 UNI, 33.2 KFPH-CA) • KFPH-CA 35 (TFU) • KTAZ (39.1 Telemundo) • KPDF-CA 41 (AZA) • KVPA-LP 42 (Estrella TV) • KEJR-LP 43 (40.1 MTV3, 40.2 Infomercials) • KPHE-LP 44 (44.1 Multimedios / Telemax, 44.2 Esperanza / 3ABN Latino, 44.3 3ABN / Hope / LLBN, 44.4 Infomercials) • KUTP (45.1 MNTV) • KDPH-LP 48 (DS) • KPPX (51.1 ION, 51.2 Qubo, 51.3 ION Life, 51.4 Worship) • K38IZ-D 53 (38.1 Ind, 38.2 IZ classics, 38.3 IZ videos, 38.4 IZ hope) • K57HX 57 (HSN) • KDTP-LP 58 (JTV) • KASW (61.1 CW)

Outlying areas:

Cable-only stations:

Defunct stations:

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